Skip to main content
Automotive Case Study
Market Overview
In the automotive sector, seasonal tyre changes represent a key moment for activating demand and generating sales. The brand coordinates a network of 150 authorised tyre dealers and retailers, who engage with millions of motorists every year during two strategic periods: October–December and April–July.
The challenge for the brand?
To transform every retailer into an active local media channel, capable of guiding the customer’s choice in the digital world with the same authority they exercise in the workshop, influencing purchasing decisions through social media channels as well.
Market Overview
In the automotive sector, seasonal tyre changes represent a key moment for activating demand and generating sales. The brand coordinates a network of 150 authorised tyre dealers and retailers, who engage with millions of motorists every year during two strategic periods: October–December and April–July.
The challenge for the brand?
To transform every retailer into an active local media channel, capable of guiding the customer’s choice in the digital world with the same authority they exercise in the workshop, influencing purchasing decisions through social media channels as well.
Objectives
Strategy
The brand structured a hybrid communication strategy:
Seasonal storytelling
Planning organic posts on retailers’ social channels to maintain a strong presence during key tire-change seasons.
Geo-localized advertising
Sponsored campaigns managed centrally by the brand, yet automatically geo-localized within each retailer’s service area to reach nearby drivers.
Centralized budgeting
Simplified management of advertising investments to ensure total control and maximum local performance.
Publishing was automated, personalized via dynamic fields, and distributed across the entire network of tire dealers and retailers.
Publishing was automated, personalized via dynamic fields, and distributed across the entire network of tire dealers and retailers.
Results
With RedHab, the brand achieved measurable results throughout the entire supply chain.
The brand chose RedHab to transform the seasonal tire change into a real conversation with the local territory. The combination of organic content and local ads, platform scalability, and automatic territorial profiling turned the campaign into a Digital Trade Marketing best practice. This is a concrete example of a winning brand-to-store-to-consumer strategy, where dealer trust translates directly into conversions.
The brand chose RedHab to transform the seasonal tire change into a real conversation with the local territory. The combination of organic content and local ads, platform scalability, and automatic territorial profiling turned the campaign into a Digital Trade Marketing best practice. This is a concrete example of a winning brand-to-store-to-consumer strategy, where dealer trust translates directly into conversions.
