Skip to main content
Stationery Case Study
Market Overview
The brand is a consortium that brings together wholesalers from the stationery industry with the aim of protecting and strengthening traditional sales channels against large-scale distribution. With over 700 active stationery shops across Italy, each linked to its own reference wholesaler, the consortium faced a fragmented and poorly structured digital communication landscape.
The challenge for the brand?
To unify the voice of hundreds of independent businesses, providing wholesalers with a distinctive digital service to build shop loyalty and actively support local sales.li.
Market Overview
The brand is a consortium that brings together wholesalers from the stationery industry with the aim of protecting and strengthening traditional sales channels against large-scale distribution. With over 700 active stationery shops across Italy, each linked to its own reference wholesaler, the consortium faced a fragmented and poorly structured digital communication landscape.
The challenge for the brand?
To unify the voice of hundreds of independent businesses, providing wholesalers with a distinctive digital service to build shop loyalty and actively support local sales.li.
Objectives
Strategy
The Brand built a structured communication strategy that integrates central coordination with local activation.
Organic presence
Automatic and consistent publishing across the Facebook and Instagram channels of all 700 stationery shops, ensuring a widespread brand presence on social media.
Seasonal and Geo-localized social ads
Introduction of sponsored campaigns during key periods (such as Back to School) to support the visibility of individual shops.
Sustainability and control
The use of streamlined budgets allowed for gradual performance testing, making the strategy replicable on a large scale across the entire network.
Results
The project transformed a traditional sales channel into a modern, scalable system, bringing the brand’s strength directly into the heart of every stationery shop and turning the sales network into a performance-oriented digital ecosystem.
The project transformed a traditional sales channel into a modern, scalable system, bringing the brand’s strength directly into the heart of every stationery shop and turning the sales network into a performance-oriented digital ecosystem.
